Why Protests Rarely Work

On September 17th, 2011, New York City’s Zuccotti Park became Occupied. Thousands of protesters took to the park, which is situated in the heart of New York City’s financial district, to protest a wide variety of issues, the most prominent being the growing income inequality in the United States. Over the course of the next…

Hey You! The Rise of Name Targeted Marketing

Coca-Cola was really onto something when they launched their “Share a Coke” campaign in the summer of 2014. The premise was simple: produce a new label for their products that included a person’s name on it. Ranging from the common to the more obscure, the campaign provided consumers with a chance to personalize their beverage…

Why Hipsters Dress Like Lumberjacks: The Story of the “Lumbersexual”

I recently came across this article¬†that describes the trend of the “lumbersexual”, which describes the appearance of an “lumberjack” many hipsters and other trendy males have adopted. The rampant incidence of beards, flannels, long hair, and work boots being sported by young, urban males is the basis for the term “lumbersexual”, which brings back memories…