Feathers and Fur: Navigating the Coyote Fur Debate of Canada Goose Jackets

Canada Goose has been manufacturing their famous down-filled parkas for over 50 years, but the now iconic brand was relatively unknown until GQ magazine ran a feature in their October 2008 issue that endorsed the company’s signature Expedition parka. The company’s revenue has increased from $3 million in 2001 to over $200 million as of…

The Breakfast Snub: How Digital Wildfires Killed Kellogg’s

The name Kellogg has been synonymous with breakfast for over a century, but the company’s cereal products have experienced a massive sales slump in the past half decade that has led to a loss of hundreds of jobs for factory workers as the company restructures and alters its strategy moving forward. As is customary in…