Competitive Consumption and the Difficulties of Being a Parent Today

  Being a camp counsellor was one of the most enjoyable jobs I’ve ever had; I’ve had the pleasure of working at two different summer sports camps for a total of 5 years. As a camp counsellor, you have the opportunity to work with children in an ideal environment designed to engage, entertain, and educate….

Why Protests Rarely Work

On September 17th, 2011, New York City’s Zuccotti Park became Occupied. Thousands of protesters took to the park, which is situated in the heart of New York City’s financial district, to protest a wide variety of issues, the most prominent being the growing income inequality in the United States. Over the course of the next…

Hey You! The Rise of Name Targeted Marketing

Coca-Cola was really onto something when they launched their “Share a Coke” campaign in the summer of 2014. The premise was simple: produce a new label for their products that included a person’s name on it. Ranging from the common to the more obscure, the campaign provided consumers with a chance to personalize their beverage…

Tim Horton’s and Burger King are not Destroying the Rainforests: We All Are

Recently, two major players in the fast food industry underwent a massive merger. Inconic Canadian chain Tim Horton’s and perennial burger joint silver medallist Burger King joined forces in August 2014 with plans for an increased global presence for Tim Horton’s and cheaper corporate taxes for the much larger Burger King contingent. The company will…

From Bean to Pod: How K-Cup Piracy is Changing the Coffee Industry

The coffee industry has been under intense scrutiny in the past few decades because of their widespread impact on the environment at all stages of the supply chain. Deforestation, both for coffee plantations and the manufacture of coffee cups, in addition to the waste generated by numerous coffee chains and cafes around the world, have…

Conscious Capitalism: The New Way to Conduct Business

When Blake Mycoskie visited Argentina in 2006, he took notice of the fact that a lack of footwear was a prevalent issue for many citizens. This issue is prevalent in almost all developing countries around the world, so in response, Mycoskie launched his company TOMS shoes, a footwear company that donates a pair of shoes…

Rethinking How to Network

The internet is awash with a flurry of articles, seminars, and books about career success targeted at millennials. We’re the “hopeless generation” that inherited a screwed up world full of selfish baby boomers, grossly inflated tuition, and a terrible job market (which actually isn’t relatively terrible as I have previously argued). Most of these books…

Don’t Buy Your Clothes at the Mall

This is not meant to be some anti-capitalist rant; in fact, I am going to encourage consumption throughout this article. What I will try to make you think about is not why you’re buying clothes, but where you’re buying them. Rapper-producer duo Macklemore and Ryan Lewis are now world-famous after performance at the Grammy Awards, with respect…