Choices

Why do we work? The easy answer is money, but working has many purposes in our lives. It gives us a sense of accomplishment, gives us a place to meet new people, it allows us to be creative, it gives us the opportunity to travel, and it gives us the chance to benefit others. Above…

This is the Way Your News Feed is Literally Destroying You

Most of you reading this will have discovered it through a link or a share through Facebook. Perhaps some through Twitter or LinkedIn. Others may have stumbled across it as a result of a Google search. Like this article, most of you get your news from those sources in that order. According to Pew Research…

The Staggering Bullshit of Self-Referential Journalism

I recently came across an article entitled “Why ‘C’ Students Usually End up Being the Most Successful in Life”. The author of the article argues that the most successful people in the world are those who got mediocre grades throughout their life and “didn’t allow their academic experiences to deter them from rising to the…

Attention, Narcissism, and our Anti-Science Culture

My academic background is in ecology and environmental science, and like all other fields of study, science is not immune to politics; many scientific camps are divided by political interests and personal beliefs. This may be surprising when you consider that a field based on such heavy empiricism such as science can still be subject…

Barely Makin’ It. How McDonald’s can Break Out of its McSlump.

The once iconic golden arches of McDonald’s restaurants are crumbling. The company’s sales have been steadily declining for the past 6 quarters, and cost a former CEO his job. What was once seen as a juggernaut in the fast-food industry has faltered in recent years due to a variety of factors.  Steve Easterbrook, current CEO…

6 Reasons Why Protests Against the New Ontario Sex Ed Curriculum are Unsexy

Yesterday, thousands of parents withdrew their children from school as part of a province-wide protest against the new sexual education curriculum set to be introduced by the Provincial Government in September. Protestors called for a revision of the contents of the new curriculum, stating that the material was inappropriate for children, at least in the…

9 Tips For a New Grad Looking For a Job

As a new grad looking for a job, you’re probably faced with a lot of pressure to find a job. The current unemployment challenges facing new grads are a steady topic in the news today, and I wanted to share some lessons that I’ve learned that will help new grads looking for a job. 1)…

Feathers and Fur: Navigating the Coyote Fur Debate of Canada Goose Jackets

Canada Goose has been manufacturing their famous down-filled parkas for over 50 years, but the now iconic brand was relatively unknown until GQ magazine ran a feature in their October 2008 issue that endorsed the company’s signature Expedition parka. The company’s revenue has increased from $3 million in 2001 to over $200 million as of…

The Breakfast Snub: How Digital Wildfires Killed Kellogg’s

The name Kellogg has been synonymous with breakfast for over a century, but the company’s cereal products have experienced a massive sales slump in the past half decade that has led to a loss of hundreds of jobs for factory workers as the company restructures and alters its strategy moving forward. As is customary in…

5 Tips to Help You Science Better on the Internet

In 2016, a Ph.D candidate at the University of Wollongong was awarded a doctorate after a successful defense of her dissertation. The candidate’s central thesis was that the Australian Government’s vaccination policy was not based on credible evidence. Instead, the candidate asserted that the policy was the result of a conspiracy between the World Health Organization and…

Experiential Consumerism II: The Benefits of Delayed Gratification

People hate waiting for things. We want to get rich quick, lose weight in weeks, and get our food prepared in minutes. Happiness is often viewed as the ultimate goal for human existence, and products & services associated with the above scenarios are marketed in a way that they promise the consumer happiness. Unfortunately, we…