Feathers and Fur: Navigating the Coyote Fur Debate of Canada Goose Jackets

Canada Goose has been manufacturing their famous down-filled parkas for over 50 years, but the now iconic brand was relatively unknown until GQ magazine ran a feature in their October 2008 issue that endorsed the company’s signature Expedition parka. The company’s revenue has increased from $3 million in 2001 to over $200 million as of…

The Breakfast Snub: How Digital Wildfires Killed Kellogg’s

The name Kellogg has been synonymous with breakfast for over a century, but the company’s cereal products have experienced a massive sales slump in the past half decade that has led to a loss of hundreds of jobs for factory workers as the company restructures and alters its strategy moving forward. As is customary in…

5 Tips to Help You Science Better on the Internet

In 2016, a Ph.D candidate at the University of Wollongong was awarded a doctorate after a successful defense of her dissertation. The candidate’s central thesis was that the Australian Government’s vaccination policy was not based on credible evidence. Instead, the candidate asserted that the policy was the result of a conspiracy between the World Health Organization and…

Experiential Consumerism II: The Benefits of Delayed Gratification

People hate waiting for things. We want to get rich quick, lose weight in weeks, and get our food prepared in minutes. Happiness is often viewed as the ultimate goal for human existence, and products & services associated with the above scenarios are marketed in a way that they promise the consumer happiness. Unfortunately, we…

Wandering Lust: Do We Really Need to Travel to Find Ourselves?

Tucked away deep within the Andes mountain range in Peru, fifty miles from the city of Cusco and almost 8,000 feet above sea level, lies the ancient Inca settlement of Machu Picchu. The site was well-known to historians and geographers, but was not heavily visited by Western tourists until the past decade, highlighted by a…

The Tinder Gamble: The Problems with Swiping Right

When the first printed newspapers appeared in the 1600’s, it wasn’t long before matrimonial services found their way into print circulation. At this point in history, young adults were all expected to be wed before they started into their 20s, so taking out a personal advertisement in a circulated newspaper was a necessary measure to…

Competitive Consumption and the Difficulties of Being a Parent Today

  Being a camp counsellor was one of the most enjoyable jobs I’ve ever had; I’ve had the pleasure of working at two different summer sports camps for a total of 5 years. As a camp counsellor, you have the opportunity to work with children in an ideal environment designed to engage, entertain, and educate….

Society’s Infatuation with the Ugly Christmas Sweater

The ugly christmas sweater has been around for decades, but not until recently have these gaudily knitted garments become popular and almost “cool”. Even those of the Jewish faith have decided to join in on the party, with ugly Hanukkah sweaters sporting knitted menorahs in place of Christmas trees. Why has this ironic fashion trend…

It’s Not What You Know; It’s What You Produce

Anyone who knows me will know that I enjoy stand-up comedy. I constantly quote my favourite comedians’ routines or adopt the techniques and patterns found in stand-up into my own way of speaking. I even advocate for its study in order to make you better at networking and interacting with people overall. One of the…