Why are People so Violent on Black Friday?

When 34 year old Jdimytai Damour arrived for work in the early hours of Friday, November 28th, 2008, he expected a stressful day ahead of him. An employee at the Wal-Mart in Valley Stream, NY, Mr. Damour was gearing up for the store’s annual Black Friday sale, which included heavily discounted items like a Samsung…

Experiential Consumerism II: The Benefits of Delayed Gratification

People hate waiting for things. We want to get rich quick, lose weight in weeks, and get our food prepared in minutes. Happiness is often viewed as the ultimate goal for human existence, and products & services associated with the above scenarios are marketed in a way that they promise the consumer happiness. Unfortunately, we…