Barely Makin’ It. How McDonald’s can Break Out of its McSlump.

The once iconic golden arches of McDonald’s restaurants are crumbling. The company’s sales have been steadily declining for the past 6 quarters, and cost a former CEO his job. What was once seen as a juggernaut in the fast-food industry has faltered in recent years due to a variety of factors.  Steve Easterbrook, current CEO…

Tim Horton’s and Burger King are not Destroying the Rainforests: We All Are

Recently, two major players in the fast food industry underwent a massive merger. Inconic Canadian chain Tim Horton’s and perennial burger joint silver medallist Burger King joined forces in August 2014 with plans for an increased global presence for Tim Horton’s and cheaper corporate taxes for the much larger Burger King contingent. The company will…