The Breakfast Snub: How Digital Wildfires Killed Kellogg’s

The name Kellogg has been synonymous with breakfast for over a century, but the company’s cereal products have experienced a massive sales slump in the past half decade that has led to a loss of hundreds of jobs for factory workers as the company restructures and alters its strategy moving forward. As is customary in…

Click Bait Websites and the Age of Misinformation

Unless you’ve been living under a rock for the past few years, you’ve likely come across an article from a website like Buzzfeed, Thought Catalog, Elite Daily, Upworthy, Diply, or another similar website. These sites are all similar in their target market (Millennials), and their style of content is all the same. Catchy titles rich…