Attention, Narcissism, and our Anti-Science Culture

My academic background is in ecology and environmental science, and like all other fields of study, science is not immune to politics; many scientific camps are divided by political interests and personal beliefs. This may be surprising when you consider that a field based on such heavy empiricism such as science can still be subject…

Hey You! The Rise of Name Targeted Marketing

Coca-Cola was really onto something when they launched their “Share a Coke” campaign in the summer of 2014. The premise was simple: produce a new label for their products that included a person’s name on it. Ranging from the common to the more obscure, the campaign provided consumers with a chance to personalize their beverage…