The Breakfast Snub: How Digital Wildfires Killed Kellogg’s

The name Kellogg has been synonymous with breakfast for over a century, but the company’s cereal products have experienced a massive sales slump in the past half decade that has led to a loss of hundreds of jobs for factory workers as the company restructures and alters its strategy moving forward. As is customary in…

Why Quacks Exist

For as long as there have been people, there have been sources of guidance. Deities, prophets, leaders; all have persisted through time and have been highly influential on our world. We look to them for answers to our problems, for ways to improve our lives, and we try to model our own lives in their…

The Naturalist Fallacy: Bad Science and our Quest for Authenticity

In 2002, Dr. Michael Atkins published a revised edition of his low-carb dietary vision: Dr. Atkins’ New Diet Revolution. The diet, which had been the thrust of much of Dr. Atkins’ research programme since he published his first paper on it in 1958, was nothing new. Low carb diets have come and gone as dietary…