Social Network Opinion Bias (SNOB) and why it’s so harmful to ideas

Centuries ago, the majority of the population was illiterate. Instead of reading text, information was primarily passed down through spoken word. ¬†Any recorded history could only be interpreted by the privileged few blessed with the ability to decipher scribbles on parchment. Written words were wielded as a form of power and influence. As Eric Hoffer¬†states…

6 Silly Reactions to Paris we all saw on Facebook

Like any major event, tragic or not, the terrorism attacks in Paris generated an incredible outpouring of traffic and content from digital and social media. This past Saturday, you couldn’t scroll past three items in your news feed without finding something related to Paris. While the intent behind much of this activity may have been well-meaning on the…

Choices

Why do we work? The easy answer is money, but working has many purposes in our lives. It gives us a sense of accomplishment, gives us a place to meet new people, it allows us to be creative, it gives us the opportunity to travel, and it gives us the chance to benefit others. Above…

This is the Way Your News Feed is Literally Destroying You

Most of you reading this will have discovered it through a link or a share through Facebook. Perhaps some through Twitter or LinkedIn. Others may have stumbled across it as a result of a Google search. Like this article, most of you get your news from those sources in that order. According to Pew Research…

Hey You! The Rise of Name Targeted Marketing

Coca-Cola was really onto something when they launched their “Share a Coke” campaign in the summer of 2014. The premise was simple: produce a new label for their products that included a person’s name on it. Ranging from the common to the more obscure, the campaign provided consumers with a chance to personalize their beverage…